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A video player is a basically a portable multimedia player. It is an electronics device, which is capable of storing and playing digital data file comprising of both audio and video. These devices hold data on a hard disk drive, micro drive or in flash memory. Archos is one of the first portable media player made available in market. Since then they have added many features to Archos Jukebox Multimedia for viewing images and videos. Microsoft, in the year 2004 also attempted to enter into growing market through their Portable Media Center platform.

Usually, a color LCD (Liquid Crystal Diode) or OLED (Organic Light emitting Diode) screen is used as a display of varied sizes to attract customer and to cater application specific need. Various players also offers feature to record audio and video using accessories being provided along with these players such as cables for connecting audio source such FM Tuner, accessories with built-in microphone, etc. Feature to facilitate easy data transfer from one device to another, is being provided in players through memory card readers. It also helps in holding extra data as an alternate to main memory. Video player with enhanced data organization capability for easy data management and support for reading e-books are also in the markets. A large screen player normally comes with enhanced support for games. Various formats being used by these players for playing Audio, Video and viewing Images are one of the important features.

Audio Format
MP3, since, adopted as a universal format, supported by all players. Other formats such as Windows Media Audio (WMA), Advanced Audio Coding (AAC) and WAV are also becoming popular in the recent times and gaining their ground in these devices. Even open source formats, such as Ogg, Vorbis are also being included in some of the players.

Image Formats
Most common image format available with the MP3 players in the markets is the JPEG format for viewing images. Some players are also including additional formats like GIF, PNG, and TIFF. However, softwares for conversion of images in one format to other are also available and are being included in the players.

Video Formats
Players in general support formats such as Windows Media Video (WMV), AVI, MPEG-4 video format; a relatively new format, for playing video. Manufactures are also including more and more players to increase the acceptability and universality of their product. Players compatible with video formats DivX open-source format Xvid are also available in market. Meanwhile, many types of software are also available in the market to facilitate conversion of video of in format to other. This software is also available free on websites. Manufacturers are also providing software which can rip apart part of video and audio from CD and facilitates its transfer to the players in particular format.

Apart from audio, video and image formats, audio output power and sound quality is one of the important factors, which decide the position of a product in the market. Other important factors that allure customer toward the product are memory capacity, weight, size and shape of the player, display size, wireless connectivity, and so on.

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